Using AI to explore different perspectives

One of my favourite ways to use AI as a learning designer is to use it to explore different perspectives, from an imagined viewpoint. This can help you expand your ideas and think creatively about what should be covered in a course.

Did you know can tell your chosen AI tool to act in the role of an expert?

Let's say we are designing a new module in digital marketing and we want to think more creatively about what we should cover. We can pick some individuals with contrasting world views and, through the power of AI, ask what they would cover in a digital marketing module. The results are often interesting and thought provoking.

Let's see what AI thinks Steve Jobs would cover in a course on a digital marketing module:

Prompt: I am writing a new undergraduate module on digital marketing. Please imagine you are Steve Jobs, what would you suggest I should cover in a new digital marketing module?

Response: If I were Steve Jobs advising you on creating a new undergraduate module on digital marketing, I would emphasize a holistic approach that integrates technology, creativity, and customer-centric strategies. Here are some key areas and concepts you might want to cover:

Understanding the Digital Landscape:

• Provide an overview of the digital ecosystem, including social media platforms, search engines, websites, mobile apps, and emerging technologies.

• Explore the evolution of digital marketing and its impact on traditional marketing channels.

Consumer Behavior in the Digital Age:

• Analyze how digital platforms influence consumer behavior and decision-making.

• Discuss the role of data analytics and customer insights in shaping effective digital marketing strategies.

Content Creation and Storytelling:

• Emphasize the importance of compelling content in digital marketing.

• Explore storytelling techniques and how they can be applied across various digital channels.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Cover the fundamentals of SEO and SEM for optimizing online visibility and driving targeted traffic.

• Discuss keyword research, on-page optimization, and the use of paid advertising.

Social Media Marketing:

• Explore strategies for leveraging different social media platforms for brand building, engagement, and lead generation.

• Discuss the importance of authentic communication and community building.

Email Marketing:

• Cover the basics of email marketing, including list building, segmentation, and effective campaign management.

• Emphasize the role of personalization and automation in email marketing.

Mobile Marketing:

• Explore the unique challenges and opportunities of marketing on mobile devices.

• Discuss mobile advertising, app marketing, and the importance of responsive design.

Data Analytics and Measurement:

• Introduce tools and techniques for analyzing digital marketing performance.

• Emphasize the importance of key performance indicators (KPIs) and data-driven decision-making.

Ethical Considerations in Digital Marketing:

• Discuss privacy concerns, data security, and the ethical use of customer information.

• Explore the impact of digital marketing on society and potential regulatory issues.

Emerging Trends and Technologies:

• Cover current and emerging trends in digital marketing, such as augmented reality, virtual reality, voice search, and artificial intelligence.

• Discuss how marketers can stay ahead of the curve and adapt to technological advancements.

Case Studies and Practical Applications:

• Include real-world case studies to illustrate successful digital marketing campaigns.

• Provide hands-on exercises and projects to allow students to apply theoretical knowledge in practical scenarios

In contrast, lets know ask it to do the same but imagine that they are Frida Kahlo.

Response:

If I were to channel the spirit of Frida Kahlo to provide insights for your new undergraduate module on digital marketing, I would emphasize a blend of creativity, authenticity, and cultural awareness. Here are some ideas inspired by Frida Kahlo's artistic approach:

Artistic Expression in Digital Branding:

• Encourage students to explore digital marketing as a form of artistic expression. Discuss how brands can develop a unique visual identity that resonates with their audience, much like an artist conveys their individuality through their work.

Storytelling Through Visuals:

• Emphasize the power of visual storytelling in digital marketing. Explore how compelling narratives and emotional connections can be forged through visuals, graphics, and multimedia content.

Cultural Sensitivity and Inclusivity:

• Discuss the importance of cultural awareness in digital marketing. Encourage students to consider diverse perspectives and to create campaigns that are inclusive, respectful, and celebrate cultural diversity.

Collaborations and Influencer Marketing:

• Explore the concept of collaboration in the digital space, drawing parallels to artistic collaborations. Discuss the impact of influencers and how partnerships with creators can enhance a brand's reach and authenticity.

User-Generated Content (UGC):

• Highlight the beauty of user-generated content as a reflection of audience engagement. Discuss strategies for encouraging and leveraging UGC to build a sense of community around a brand.

Embracing Imperfections:

• Draw inspiration from Frida Kahlo's embrace of imperfections and uniqueness. Discuss how authenticity and genuine storytelling can be more impactful than a polished, overly curated digital presence.

Interactive and Immersive Experiences:

• Encourage the exploration of interactive and immersive digital experiences. Discuss the use of augmented reality (AR), virtual reality (VR), and other technologies to create engaging and memorable brand interactions.

Environmental and Social Responsibility:

• Discuss the importance of incorporating values and a sense of responsibility in digital marketing campaigns. Explore how brands can contribute to positive social change and environmental sustainability.

Melding Art and Technology:

• Explore the intersection of art and technology, drawing inspiration from Frida Kahlo's ability to blend traditional and modern elements in her work. Discuss how brands can use technology creatively to enhance their marketing efforts.

Emotional Connection and Brand Loyalty:

• Emphasize the significance of building emotional connections with consumers. Discuss how digital marketing campaigns can evoke emotions and create lasting impressions that contribute to brand loyalty.

Measuring Success Beyond Metrics:

• Encourage students to think beyond traditional metrics and explore the emotional impact and cultural resonance of digital campaigns. Discuss how success can be measured in terms of positive influence, community building, and cultural relevance.

By infusing the module with artistic and cultural elements, students can gain a unique perspective on digital marketing that goes beyond conventional practices, embracing the spirit of Frida Kahlo's passion for self-expression and cultural richness.

As we can see the results are two quite different lists of ideas for content, and provides some food for thought when considering what to cover in your module.